Unfortunately, What worked yesterday might not work today

Digital marketing is constantly evolving and what worked yesterday might not work today. For example, in the early days of online marketing, spam was a very effective way to promote a business or product. However, as consumers became more savvy about identifying and avoiding spam, businesses had to find new, more creative ways to market their products online.

Another example is search engine optimization (SEO).

In the early days of SEO, one could use black hat techniques such as keyword stuffing and link schemes to improve one's search engine rankings. However, as Google began to crack down on these techniques, businesses had to adopt more sophisticated and sustainable SEO strategies.

So what does this mean for businesses looking to market their products online? This means they must constantly innovate and evolve their marketing strategies to keep up with the latest trends. They should also be willing to experiment with new tactics and technologies to see what works best for them.

Marketers must be agile and adapt to change

Marketing today is a constantly evolving field. The Internet has completely changed the way marketing works, and it's now more important than ever for marketers to be agile and adapt to change.

One of the most important aspects of digital marketing is staying up to date with the latest trends and technological developments. If you don't follow the latest trends, your competitors will and leave you behind. Blogging is still a thing. According to Hubspot , “48% of businesses that have a content marketing strategy take advantage of blogging.” ( HubSpot Blog Research , 2021) (Source: https://www.hubspot.com/marketing-statistics )

Another important aspect of online marketing is using the latest tools and platforms. If you're not using the latest tools, you're not reaching your target audience in the most effective way possible.

Online marketing requires a lot of flexibility. The Internet is constantly evolving, so you need to be able to evolve with it. If your marketing strategy needs fixing, you need to be able to adapt and try something new.

Over the past decade, significant changes have occurred in the online marketing landscape. The most notable of these changes has been the massive growth of social media platforms like Facebook and Linkedln . These platforms have given businesses a new way to reach potential customers and they have proven to be incredibly effective

Changes in the online marketing landscape

Another significant change has been the growth of search engine optimization (SEO). SEO is the process of optimizing a website so that it can rank higher in search engine results pages. This has become increasingly important over the years as more people use search engines to find information online.

 There has also been a shift towards video content in recent years. Videos are a very effective way to engage potential customers and they are also great for SEO. As a result, more and more businesses are starting to invest in video marketing campaigns.

All of these changes are having a significant impact on the online marketing landscape, and they will likely continue to do so for years to come.

Businesses need to stay abreast of these changes if they want to succeed in the online space.

Video is one of the most popular forms of content.

Video marketing is booming. With social media platforms like Tiktok , Facebook, and Instagram making it easier for businesses to share videos with their followers, more and more businesses are starting to see the value in using video as a marketing tool. We need to diversify our marketing efforts because just one area won't work. According to WARC, “YouTube’s fortunes have also proven vulnerable to privacy changes on Apple devices; WARC estimates that YouTube ad revenue will increase by 7.3% this year (compared to +45.9% in 2021), but that growth will then slow to 5.6%. in 2023." This means that a YouTube channel alone will not help your customers grow.

Video can be a very effective way to market your business. Not only is it engaging and eye-catching, but it can also be a very effective way to communicate your message. Video can help you build trust with your customers, but it can also help you create a connection with them.

Young people are more likely to watch a video than read an article. According to a study by WAT&CO, “online video now represents 60% of all mobile traffic and 64% of all traffic on conventional networks” .

Additionally, the average person watches over an hour and a half of online video content every day. All this leads to many people spending time watching videos instead of reading articles.

So why are people so attracted to video content?

There are a few reasons. On the one hand, videos are more engaging than articles. People are more likely to stay interested in a video than an article, which means they are more likely to watch the entire content. Videos also allow you to see and hear the information in action, which can help you understand complex topics. Finally, videos are great for sharing information quickly and easily.

Social media is a powerful tool that can be used for marketing

We need to understand that social media will continue to dominate marketing in 2023, but some trends are weakening with changes in technology.

According to WARC, "the impact of Apple's privacy measures on social media companies that rely on cross-site tracking will be on the order of $40 billion on their bottom lines over the course of this year and the year to come.

Most are expected to experience much lower growth than they are accustomed to over the forecast period. Overall, social media is expected to grow 11.5% (up from +47.1% in 2021) in 2023 before calming down to just 5.2%, the slowest growth period on record." Social media will still represent a significant portion of your advertising budget for 2023, even with growth slowing to 5.2%.

Mobile devices are the main source of Internet access

Mobile devices have become the primary source of Internet access. This is evident in the growth of mobile marketing. As more people use their mobile devices to get online, businesses are taking note and starting to create campaigns specifically aimed at mobile users.

There are many reasons for the growth of mobile marketing. One reason is that people are using their mobile devices more often than ever. Additionally, mobile devices allow users to access the Internet wherever they go. This makes it a powerful tool for marketing purposes.

Another factor contributing to the growth of mobile marketing is the increasing number of mobile devices available. Smartphones and tablets are becoming more and more common, which is helping to increase the demand for mobile content and applications.

Overall, it's clear that mobile marketing is growing rapidly. However, businesses that want to reach a wider audience should consider creating campaigns optimized for mobile devices.

This means that more and more people are using their phones to consume content.

As the use of mobile devices continues to grow, businesses are taking note and adapting their marketing strategies to reach this growing audience.

Mobile marketing involves creating content and advertisements specifically designed for consumption on mobile devices. This can include anything from text messages to videos to apps. One of the reasons mobile marketing is becoming more and more popular is that more and more people are using their phones to consume content. Therefore, your business must have a solid mobile marketing strategy to reach as many people as possible.

Another reason why mobile marketing is so important is that people tend to be more engaged when consuming content on their phones. In fact, according to a Google study, “61% of users said they would rather watch a video on their phone than on any other device.” This means that if you want your content to be seen by as many people as possible and to be as effective as possible, you need to create videos designed for mobile viewing.

Marketing automation is the use of software to automate digital marketing tasks

Several benefits come from using marketing automation software. The most obvious benefit is that it saves business owners time and energy.

Automated marketing tools can help you stay organized and efficient, which is crucial when trying to run a successful online business. Additionally, marketing automation can help you improve your bottom line by automating many of the tasks involved in marketing your products or services. This includes email marketing, lead nurturing and social media campaigns.

When choosing a marketing automation tool, several factors should be considered:

1. Make sure the software you choose has all the features you need to automate your digital marketing tasks.
2. Make sure the software is easy to use to get the most out of it.
3. It is also important to find a tool that is affordable and fits your budget.

Marketing automation can be a valuable tool for business owners looking to make money online. For example, you can save time and energy by automating daily marketing tasks while improving your results. When choosing a marketing automation tool, be sure to consider the features offered and make sure you select one that is easy to use.

The future of digital marketing is constantly evolving

As technologies advance, so does online marketing. Over the next decade, we can expect businesses to have even more innovative and interactive ways to reach consumers online. Some of the more interesting possibilities include:

1. Virtual and augmented reality: As these technologies become more advanced and widespread, we can expect more companies to use them to create immersive marketing experiences. For example, a furniture store could use virtual reality to let customers explore a virtual version of their showroom, or a restaurant could use augmented reality to show customers what their food will look like before ordering.
2. Smart Assistants: With the growing popularity of smart assistants like Siri and Alexa, more businesses will likely use them to interact with their customers. This could involve answering customer questions, processing orders, and providing product recommendations.
3. Increased use of chatbots : Chatbots are already starting to play an important role in online marketing, and we can expect this trend to continue in the coming years . They offer several advantages over traditional forms of communication, such as convenience and affordability. Additionally, chatbots are becoming more sophisticated and can now handle a wide range of tasks.

Marketers must prepare for change

1. The Internet is constantly evolving, and so is online marketing. As technology evolves and new platforms emerge, marketers must prepare for change and be able to adapt quickly.
2. Online marketing will become even more dynamic and innovative in the future. We will see new platforms and technologies emerge, and marketers will need to know how to use them all.
3. To stay ahead of the competition, businesses must invest in online marketing strategies that keep up with the latest trends. This means allocating resources to digital marketing teams who are constantly researching new technologies and platforms.

It is in this context that we have designed an advanced and purely practical training program in Digital Marketing.

We will touch on all of these points mentioned above in a practical manner. This training program is different in that it does not involve studying how social media works. It pushes the learner to touch digital, by designing websites as a lever for web marketing, and by touching on the functioning of Android as a lever for mobile marketing. It also helps learners design and configure digital marketing automation applications to save time and focuses efforts on activities with high added value that cannot be automated.

Contact us to request the syllabus.