We communicate with the world to provide human answers to important business questions. And as the world transforms, we continually reach new heights, redefining our solutions beyond our customers' expectations, making it smarter, faster and easier to get to important insights.

You want to identify and reach your consumers: Without a doubt, you are convinced that you must recognize and respond to the people who most need your product or service. In the majority of situations, this information is neither easily apparent nor even easily assumed. With the multiple studies carried out for our principals, we have noticed a fact: very often, the most valuable consumers are not those who have the highest initial purchasing power, but rather those who have the greatest buying potential. It becomes especially clear that only companies that study consumers can fully understand what people need and how to get it to them.

Want to determine the best price for your product: Choosing the perfect product price is a task that plagues all businesses, startups and established businesses. It is difficult to know how much consumers will spend, as well as how they perceive the price of the product in relation to other purchasing factors, without asking them directly. Using market research in the start-up phase to assess consumer price sensitivity can lead companies to price their products appropriately from the start, saving them money. in the end. You want to determine the best price for your product: Choosing the perfect product price is a task that plagues all companies, startups and established businesses. It is difficult to know how much consumers will spend, as well as how they perceive the price of the product in relation to other purchasing factors, without asking them directly. Using market research in the start-up phase to assess consumer price sensitivity can lead companies to price their products appropriately from the start, saving them money. in the end.

You want to spot the competition: Our market studies help new or old companies launching a new product or a new agency, to identify and analyze the players in their sector before they even they don't enter the game, which gives them a distinct advantage. Understanding what other companies are doing well, as well as what they are not doing, helps startups create proactive rather than reactive strategies.

You want to understand sustainability: It's one thing to work here and now. It is quite another to work for the future. WAT&CO's market research provides quantifiable data that can help determine the current state of the market and predict where it might go, two facts necessary to position businesses for the greatest potential for success.

You want to understand the market potential: how profitable is your solution?

You want to understand the characteristics of the market: The same single message is no longer effective, you cannot expect your customers to operate and make purchasing decisions the same way. Therefore, you need to consider all the aspects that drive different customers to buy your service.

Objective

Our goal is to be a “customer-centric force” providing cost-effective, data-driven and impactful research solutions to all of our customers while maintaining uncompromising turnaround time.

Unlike many firms, our practice does not draw sharp distinctions between market research and strategy. In fact, it is our ability to combine our dual expertise in market research and strategy development that sets our practices apart from traditional research and strategy firms. All of our projects combine elements of both, and we leverage market insights to enable our clients to develop innovative and winning strategies. That's why we're recognized as the go-to company for go-to-market strategy

Market opportunity study	Market Opportunity Research Know where to compete and how to win. WAT&CO excels in conducting market opportunity studies that support go-to-market strategies to drive profitable growth.
Voice of the customer	Customers provide strategic direction, if you listen to them. WAT&CO elicits the articulate and unarticulated voice of the customer through qualitative and quantitative techniques.
Customer Satisfaction	Measuring customer satisfaction is a fundamental business and marketing tool. Knowing where you stand with your customers, and in particular, how you compare to your competitors in the minds of your customers, is basic market intelligence and information that informs tactical sales and strategic marketing campaigns. . Companies that delight their customers know where they stand by establishing a performance baseline and tracking their ability to “get things done.” Done properly, a customer satisfaction survey will reveal decision factors and identify opportunities for new product development and new sales and marketing approaches.
Industry Analysis	In order to develop a go-to-market strategy, you need to understand the industry's size, structure, growth rates, competitive dynamics, and emerging trends. You may need to look beyond target market sectors to adjacent opportunities. You should consider the regulatory environment, the threats of alternatives, the opportunities and threats presented by changing technologies, and the potential for encroachment from competitors outside the space.
Competitive Intelligence	WAT&CO uses a 360° competitive analysis approach that combines customer perceptions of competitors with industry data obtained from public and proprietary databases, as well as interviews with opinion leaders , distributors and distribution partners, sales representatives and sometimes direct interviews with the competitors themselves. By triangulating multiple perspectives and interpolating between data points, we achieve a high degree of success in profiling our clients' competitors and uncovering their strategic intent.

CASE EXAMPLE: PLATFORM FOR CATERING PROFESSIONALS

1. Goal

The leading pressure vessel manufacturer needed a market opportunity study and go-to-market strategy to help them know where and how to compete in multiple industry sectors.

2. The need for clear and objective information

To support him in his reflection, the Board of Directors called on our team. Our mission was to collect data and conduct various analyzes to better understand the market, identify the competition and position the company's potential in this environment. The objective was to provide decision-makers with clear analytical results as well as concrete recommendations on opportunities. This objective and reliable data would serve as a basis for the development of their strategy in several industrial sectors.

Our team collected data through research of existing documentation and qualitative interviews with potential customers and various market players (competitors, partners and service providers in particular).

3. Steering

The information collected allowed us to have an overview and analytical view of the various opportunities in 30 industrial sectors. Based on the data collected, we studied the general trends and the environment in each of the sectors. Then, we conducted a demand analysis and a competition analysis.

In a second phase, we carried out an assessment of the various opportunities identified. By taking into consideration the characteristics of the company, we have defined the potential of each of these opportunities for our client. We have also assessed the risks for each of them.

4. Results

• 12 individual interviews carried out
• 15 different industries analyzed
• 17 competitors analyzed

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