Innovation and design
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We help companies develop innovative approaches and thus provide their customers with extraordinary experiences. Innovatively design experiences and services adapted to the changes in the behavior of your customers.
Your challenges
- Customers with new needs: Customers, informed in real time thanks to the Internet, prefer brands that know how to differentiate themselves and satisfy their customers in a personalized way. needs.
- Need for new business models: All players are tending to migrate from a single purchase model to a recurring revenue model by providing, in particular via digital , a service layer to their original products.This evolution of economic models most often causes a revolution in operating models.
- Need to save time: Overall, the digitization of exchanges and productivity gains have contributed to a form of acceleration of time.Similarly, the life cycle of products is undergoing a dizzying acceleration, causing a need for rapid renewal of offers and their design. to put on very quickly nt market offers once the opportunity has been detected.
- Need for profitability: Brands facing saturated or shrinking markets seek to diversify with the objective of finding new pockets of value. Innovation must therefore guarantee a development cycle where the risk/investment mix presents the most opportunities, with interesting ROI prospects.t.
Our approach
GET IN TOUCH WITH INNOVATION | – Monitor market trends – Build synergies between the ecosystem of start-ups, stakeholders and major groups – Develop partnerships or equity investments |
DEVELOP AN INNOVATION STRATEGY | – Frame the innovation process – Define the associated organization and governance – Support the development of internal innovation structures – Develop innovation structures (showrooms, lab, etc) |
DEVELOPING NEW PRODUCT AND SERVICE OFFERINGS | – Designer of experiences inspiring clients (Design thinking, Hackathons, open-innovation) – Framing offers in all of their components (business canvas, etc) – Marketing offers and services | tr>
FRAMEWORK, DEVELOP AND SUPERVISE THE IMPLEMENTATION OF AGILE POCS | – Frame the POC: objectives, MVP, scope, market targets… – Manage development projects – Supervise the launch and the life of the POC – Monitor KPIs and perform feedback |
Realization
- Improving customer satisfaction and experience for a Cameroonian metal construction company.
- Two-year customer relationship master plan for a e-commerce.