Market strategy


Your challenges

  • Societal changes to which to adapt: Whether demographic, geographical, sociological, environmental, societal or behavioral changes push companies to innovate, diversify their activities and develop in new markets.
  • Competition or Hyper market competition: Companies face both the emergence of pure players who come to challenge their model, thanks to their capacity for innovation and the excellence of the experience offered to their customers, and to globalization which offers the opportunity for economies of scale and drives the development of behemoths to remain competitive.
  • Pressure on the mages: The reduction in margins pushes companies to develop their sales volumes to maintain the level of results, and to expand into new growth markets.
  • Evolution of digitalization: Digital offers many new opportunities that companies are seizing to address new markets: connected objects, 5G, autonomous car, artificial intelligence, new forms of payment, e-health , new retail, etc.

Our approach

–Analyze the key factors driving market change such as consumer trends, consumer civic engagement, new digital uses or the emergence of new technologies on the market

–Anticipate the disruptions brought about by new entrants in the value chains and support companies in the strategic responses to be provided

Contribute to revealing the unique character of a company, a brand or a product on its market based on its own characteristics: territories occupied, value provided to customers , simplified uses, technologies made available

– Diversify business activities:new targets, new offers, new geographies.

– Identify new business models by finding sources of inspiration out of the box.

– Manage the evolution of a company's strategic portfolio of activities

– Perform strategic due diligenceto assess the investment potential of a company.

– Diversify business activities:new targets, new offers, new geographies.

– Identify new business models by finding sources of inspiration out of the box.

– Manage the evolution of a company's strategic portfolio of activities


Achievement

Deployment of Design Thinking in a French digital services company for the creation of a new electronic intelligence product to be used in Africa CIMA zone.